Last week I suggested major social change driven by the web is fundamentally changing the ground rules for how charities need to engage with their supporters. In this article, I look at how some charities are already rising to the challenge. The boundaries between charities and their supporters are becoming increasingly blurred as the relationship [...]
Category Archives: Marketing
Marketing your marketing – the challenge for charities
Posted by John on March 29, 2011
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Almost 60% of donors are concerned that charities are spending donations on administration and fundraising. The figures, from research carried out for the Fundraising Standards Board, demonstrate one of the continuing challenges faced by fundraising and marketing teams in charity organisations – justifying their own existence to the people who pay for them. The reason [...]
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