Google + now allows you to create a “brand page” for your non-profit. Here’s a quick guide to how to do it.
1: Log-in to your organisation’s main Google+ account. At the moment, you can only have one account associated with your Brand Page – it’s a big failing that will be fixed.
2: Go to http://plus.google.com/pages/create and select Company, Institution or Organisation
3: Enter your details, selecting Non-Profit in the drop-down menu, and click Create
4: You can now customise your page, adding images, headings etc. Your tagline is important, as it should describe your mission in a compelling and clear way.
5: You’re done! Just click finish and share the page with your Circles and elsewhere. Your page will include links to post on your page, add a badge on your website for the page and a link to share anywhere online.
There are a number of benefits to using Google + – not least the fact that, funnily enough, if you use their proprietary social media platform you might well be more visible on their search engine than you are for your Facebook or Twitter presence.